Privacy Policy – Kennet Design

Kennet Design (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website, submit forms, or use our services.

By using our website, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect the following types of personal data:

1.1 Information You Provide Directly

Name
Email address
Phone number
Project details or enquiries
Any information voluntarily submitted via:
- Website contact forms
- Meta Lead Forms (Facebook/Instagram Lead Ads)

1.2 Information Collected Automatically

When you visit our website, certain data is collected automatically through tracking and analytics tools, including:

IP address
Browser type and version
Device type
Pages visited and time spent
Clicks, scrolling and interaction patterns
Referring URLs

This data is collected using:

Google Analytics
Microsoft Clarity
Cookies and similar technologies

2. How We Use Your Information

We use personal information to:

Respond to enquiries and provide quotations
Deliver architectural, design, or related services
Improve website performance and user experience
Understand how users interact with our website
Run advertising and lead-generation campaigns
Comply with legal and regulatory obligations

3. Marketing & Advertising

We may use your information to:

Send project updates, promotions, or news (only where legally permitted)
Customise our advertising through:
- Meta (Facebook & Instagram) Ads
- Google Ads
- Retargeting campaigns

You can opt-out of marketing communications at any time by clicking “unsubscribe” or contacting us.

4. Use of Meta Lead Forms

If you complete a lead form through Facebook or Instagram:

Information is transferred to us securely through Meta’s platform
We use this information exclusively to respond to your enquiry
Data is stored in accordance with GDPR requirements

We do not sell or share this information with external marketers.

5. Use of Microsoft Clarity

We use Microsoft Clarity to analyse user behaviour.
Clarity may record:

Mouse movements
Scroll behaviour
Page interactions

This data helps diagnose usability issues and improve the website.

Clarity does not collect personally identifiable information such as your name or contact details.
For more information, see Microsoft’s Privacy Policy:
https://privacy.microsoft.com/

6. Use of Google Analytics

Google Analytics helps us understand how visitors use our site.
Google may set cookies on your device or read existing ones.

Collected data is anonymised where possible and includes:

Device & browser data
Pages viewed
Time spent on site
General location (approximate)

For more information, see Google’s Privacy & Terms:
https://policies.google.com/privacy

7. Legal Basis for Processing

Under GDPR, we process personal data on the following bases:

Consent — when you submit a form or agree to cookies
Legitimate interest — improving services, preventing fraud, running analytics
Contractual necessity — when responding to enquiries or providing services
Legal obligation — keeping business and financial records

8. Data Sharing

We do not sell your personal data.

We may share data with:

Service providers such as hosting companies or CRM platforms
Analytics tools (Google Analytics, Microsoft Clarity)
Advertising platforms (Meta, Google), subject to consent

All third parties follow strict privacy and security standards.

9. Data Retention

We keep your information only as long as necessary:

Enquiry data: up to 24 months
Client records: up to 7 years (for accounting/legal compliance)
Analytics/cookie data: varies depending on tool settings

You may request deletion at any time.

10. Your Rights (GDPR)

You have the right to:

Access your data
Request correction
Request deletion
Restrict processing
Object to marketing
Withdraw consent
Request a copy of your data (data portability)

To exercise these rights, contact us at:

Email: [insert email]
Address: [insert business address]

11. Cookies

Our website uses cookies for:

Functionality
Performance analytics
Heatmapping/session recording (Microsoft Clarity)
Advertising & retargeting (Meta, Google)

You will be asked to accept or manage cookies when visiting our site.

12. Data Security

We implement robust security measures to protect your data, including:

SSL encryption
Secure servers
Restricted access controls
Compliance with UK GDPR & ICO guidelines

However, no method of transmission is 100% secure.

13. International Data Transfers

Some third-party providers (e.g., Meta, Google, Microsoft) may process data outside the UK/EU.
These transfers are protected by:

Standard Contractual Clauses (SCCs)
Adequacy decisions
Other GDPR-compliant safeguards

15. Updates to This Policy

We may update this Privacy Policy from time to time.